Marketing remains the main challenge for any brand that wants to launch a successful Social media campaign . Creating engaging posts and images, coming up with interesting hashtags, or building the perfect audience list are just some of the many activities that marketers need to complete before they can start using social media as an effective marketing tool. In this article, we’ll look at how you can build an audience on social media and why it’s so important to your marketing strategy. You will also discover various tips and tricks on how to build an audience on social media while being authentic and genuine at the same time.